Over the years, personalisation in e‐learning has evolved as a promising paradigm for matching learners' specific requirements. Although many literature reviews on personalised e‐learning have been conducted, there are still voids and limitations in the comprehensive literature survey regarding how personalisation might occur in e‐learning environments and benefit the teaching and learning process. In addition, no design guidelines, frameworks, or tools to guide its implementation exist, so practice can vary widely. The principal purpose of this literature review is to examine the subject, provide insights into the use of personalised techniques and systems in e‐learning, and investigate its impact on the engagement and success of the students. This study applies methods of precise selection criteria to determine which of the selected publications have the strongest interconnection and relevance with the topic of e‐learning personalisation. It also categorises the personalisation techniques employed by each identified system and highlights new perspectives and advances in the area.