Becker's (1980) verification model, in conjunction with a two-strategy hypothesis, is cited as an alternative to a dual-process model (e.g., Posner & Snyder, 1975) of word recognition and semantic priming. Becker's approach suggests that individuals can use either an "expectancy" or a "prediction" strategy in word recognition, and maintains that the verification model successfully predicts certain patterns of facilitation and inhibition in a semantic priming task that a dual-process model cannot. The present study demonstrated that when a long stimulus-onset asynchrony (SOA = 1,000 msec) is used between prime and target, support is given to Becker's findings, and to the verification model approach. However, at a short SOA (200 msec), no evidence is found for the hypothesized difference between strategic processes. The results are consistent with other findings (e.g., Neely, 1977) in showing that strategic factors in semantic priming are largely inoperative at short prime-target SOAs, and suggests that Becker's model is not general enough to rule out some type of dual-process model.An increasing number of studies have in the last few years been directed at the nature of semantic priming (e.g., Antos, 1979;Becker, 1979Becker, , 1980de Groot, Thomassen, & Hudson, 1982; den Heyer, Briand, & Dannenbring, 1983; Fischler, 1977a Fischler, , 1977bLorch, 1982;Meyer & Schvaneveldt, 1971;Meyer, Schvaneveldt, & Ruddy, 1975;Neely, 1976Neely, , 1977Stanovich & West, 1979. The central finding in this research is that the processing of a word or target is facilitated if that word or target is preceded by a related word or prime. Although there are a large number of methodological variations, a common procedure involves a lexical decision task (word-nonword decision).Following the dual-process model of Posner and Snyder (1975), much of the current research concerned with semantic priming is aimed at automatic and attentioninduced priming effects. Attention-induced priming is distinguished from automatic priming in that the former requires effort and processing capacity and is relatively