2016
DOI: 10.1109/tsmc.2015.2421878
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Semantic Retrieval of Trademarks Based on Conceptual Similarity

Abstract: Abstract-Trademarks are signs of high reputational value. Thus, they require protection. This paper studies conceptual similarities between trademarks, which occurs when two or more trademarks evoke identical or analogous semantic content. The paper advances the state-of-the-art by proposing a computational approach based on semantics that can be used to compare trademarks for conceptual similarity. A trademark retrieval algorithm is developed that employs natural language processing techniques and an external… Show more

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Cited by 18 publications
(24 citation statements)
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References 33 publications
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“…Table 2 is the accuracy of the proposed system, which uses network architectures for testing. The definition of true positive rate (TPR) and the false positive rate (FPR) are written as formulas (8) and (9) Fig.7 shows the receiver operator characteristic (ROC) Curve of the overall and individual classes respectively. Area under the curve (AUC) is an indicator for evaluating system performance in ROC Curve.…”
Section: Resultsmentioning
confidence: 99%
See 2 more Smart Citations
“…Table 2 is the accuracy of the proposed system, which uses network architectures for testing. The definition of true positive rate (TPR) and the false positive rate (FPR) are written as formulas (8) and (9) Fig.7 shows the receiver operator characteristic (ROC) Curve of the overall and individual classes respectively. Area under the curve (AUC) is an indicator for evaluating system performance in ROC Curve.…”
Section: Resultsmentioning
confidence: 99%
“…Existing trademark search methods [4,5,6,7,8,9,10,11] have achieved high accuracy in similar trademark search work. However, news reports [15] [16] show that the confusion caused by optical illusion does affect the possibility of customers recognizing the wrong trademark and affecting the reputation and interests of trademark holders.…”
Section: Training and Testing Data Generation Pre-processingmentioning
confidence: 99%
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“…Moreover, some semantic deviations inevitably exist in a manual taxonomy such as WordNet, that is, not all locations of concepts in the "is-a" hierarchy of WordNet may always be the most appropriate ones compared with the cognitions of people, which may cause some deviations in the similarity measurements based on "is-a" relations. For example, the word pair food and fruit is given a low similarity of approximately 0.1 by existing algorithms based on "is-a" relations [2], [12]- [16], [18], whereas the human judgment yields a similarity of 0.77 (normalized) on the MC30 [48] dataset. Wikipedia is an online collaborative knowledge resource that has broad knowledge coverage and contains rich link semantics.…”
Section: Similarity Model Combining Wordnet and Wikipediamentioning
confidence: 99%
“…Similarity search based on DPMD algorithm. Similarity search has become increasingly important in large-scale and high-dimensional databases in which the contained objects do not possess any natural order [29]. The most common similarity search uses the mathematical notion of metric space, which enables efficient index structures to be built.…”
Section: 2mentioning
confidence: 99%