2014
DOI: 10.1515/text-2014-0005
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Semiotic technology and practice: a multimodal social semiotic approach to PowerPoint

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Cited by 93 publications
(37 citation statements)
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“…As shown in Figure In the second phase, the meaning potential realized in everyday interactions and appropriations was investigated through ethnographic methods (Blomberg & Burrell, 2012). As user tactics, the user behaviour was analyzed as contextualized user appropriations in response to the application's design strategies uncovered in phase 1 (see also, e.g., Zhao et al, 2014). We analyzed the VLE appropriations in order to determine whether the observed practices were idiosyncratic, or whether the appropriation tactics can be generalized to other, similar practices.…”
Section: Methodsmentioning
confidence: 99%
“…As shown in Figure In the second phase, the meaning potential realized in everyday interactions and appropriations was investigated through ethnographic methods (Blomberg & Burrell, 2012). As user tactics, the user behaviour was analyzed as contextualized user appropriations in response to the application's design strategies uncovered in phase 1 (see also, e.g., Zhao et al, 2014). We analyzed the VLE appropriations in order to determine whether the observed practices were idiosyncratic, or whether the appropriation tactics can be generalized to other, similar practices.…”
Section: Methodsmentioning
confidence: 99%
“…By approaching presentation as a semiotic practice (Zhao, 2014), transformation and representation take on additional meaning; it is akin to a sign-making activity motivated by pedagogical ends. By using the LDS as an analytical tool, the students' agentive process of sign making is modelled as two transformation cycles.…”
Section: Researchmentioning
confidence: 99%
“…409)?' Recent studies apply a multimodal framework to analysing presentations in academic settings (Jurado, 2015;Querol Julián & Fortanet Gómez, 2014;Rowley-Jolivet & Carter-Thomas, 2005;Zhao, Djonov, & Van Leeuwen, 2014). Affiliated with the linguistic research on language in use, these studies are based on an understanding that in such events, meaning is made through the interplay of multiple semiotic resources or modes, not by speech or text alone.…”
Section: Researchmentioning
confidence: 99%
“…Programvare blir her derimot betraktet som semiotisk teknologi (Djonov & van Leeuwen, 2011;2013ab;van Leeuwen, Djonov & O´Halloran, 2013;Zhao, Djonov & van Leeuwen, 2014;O´Halloran, 2009;Kvåle, 2015;2016). Dette begrepet, som er utviklet i forlengelsen av sosialsemiotisk multimodalitetsforskning, signaliserer en interesse for hvordan teknologi bidrar til konstruksjonen av meningspotensialene i digitale tekster, enten tekstprodusentene ønsker det eller ei, og hvorvidt det er funksjonelt eller ei.…”
Section: Programvare Semiotisk Teknologi Og Affordanserunclassified