Seniors and Portrayals of Intra-generational and Inter-generational Inequality in the<i>Globe and Mail</i>

Rozanova, Julia; Northcott, Herbert C.; McDaniel, Susan A.

doi:10.1353/cja.2007.0024

Cited by 51 publications

(62 citation statements)

References 43 publications

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“…These positive images therefore are problematic as they do not account for the diversity of seniors in society. Instead they reflect anti-aging ethos that is ageist in its devaluing of old age, and are decidedly class bound [10,20,23,24,42]. In them the only truly positive aging is anti-aging.…”

Section: Discussionmentioning

confidence: 99%

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From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

Low

Dupuis-Blanchard

2013

Societies

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This paper is based on an analysis of representations of seniors in the media. In particular, we examine images of the bodies of seniors in the advertising campaigns promoting a product called Geezerade sold in Circle K convenience stores in the Atlantic provinces of Canada in the summer of 2011. We contrast these with images of seniors in the Canadian magazine Zoomer, formally CARP magazine, a magazine published by the Canadian Association of Retired People, a seniors advocacy organization. Following Goffman's arguments in his seminal presidential address to the American Sociological Association, "the Interaction Order", we take the position in this analysis that the body does not determine social practices but none-the-less the body is the sign vesicle that enables interaction. Concomitant however, while the images of bodies we see in the media do not determine the signs given and given off via bodily presentation, they none-the-less provide us with the categories by which we interpret those signs. We conclude that the images in the Geezerade campaign and Zoomer magazine represent a binary model of images of seniors that reflects ageist and classist assumptions about the bodies of seniors. Such a model limits the categories through which we understand the aging body and fails to account for the diversity of seniors' bodies in society.

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Section: Discussionmentioning

confidence: 99%

“…When they do occur, it is within the context of a binary model of opposing stereotypes of aging, one characterized by the positive attributes of "virtue [and] self-reliance" and the other by the negative traits of inevitable decline culminating in sickness, "dependency" and death [20,[22][23][24].…”

Section: Portrayals Of Seniors In the Mediamentioning

confidence: 99%

From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

Low

Dupuis-Blanchard

2013

Societies

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“…Nonetheless, two basic expectations can be derived from earlier writings on aging in the media. First, research from many countries state that population aging is increasingly being discussed as a political economic problem featuring rising costs for social program and depicting seniors as becoming a burden (Lundgren & Ljuslinder, 2011;Rozanova, Northcott, & McDaniel, 2006). Thus, we would expect a large number of articles emphasizing how seniors are producing a burden on caregivers having difficulties navigating maintaining their status on the labour market.…”

Section: Gender Caregiving and Media Framingmentioning

confidence: 99%

The Invisible Women: Gender and Caregiving in Francophone Newspapers

Marier¹,

Pevenage

2016

Ro. Comm. & PR

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This contribution analyses the importance given to gender in articles related to caregiving for older adults in five francophone newspapers (Le Soir, Le Devoir, Figaro, Libération and La Presse) across three countries (Belgium, France and Canada). Out of the 254 articles in our sample, less than a fifth (49) made any mention of gender. A closer analysis of the gender related contributions reveal that only 18 articles devote more than a line to the interaction between gender and caregiving activities and its multiple socio-economic consequences. This is highly surprising since women provide the bulk of caregiving efforts and are the ones facing difficulties due to the lack of governmental actions to assist with these functions. These consequences are well documented in the scientific literature and feature caregiving burnout, loss of employment and economic insecurity. This contribution features an analysis and some extracts from the 18 articles in question.

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“…Notably, Erdman B. Palmore defines ageism as "any prejudice or discrimination against or in favor of an age group" (1990, p. 4). In a study of polarized ageism, representations of older adults in a national newspaper in Canada (Rozanova, Northcott, & McDaniel, 2006) were those of 'successful' aging often seen as a positive view -"a lifelong process optimizing opportunities for improving and preserving … independence; quality of life;…”

Section: Setting the Parametersmentioning

confidence: 99%

“…Thus, those who don't 'age successfully' are likely aging failures, notwithstanding their genetic makeup, accidents and poor health (Rozanova et al, 2006).…”

Section: Setting the Parametersmentioning

confidence: 99%

The Evolution of Retirement as Systematic Ageism

McDonald

2012

Ageism and Mistreatment of Older Workers

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The Evolution of Retirement as Systematic Ageism Lynn McDonaldQuestions that people ask, when they hear that mandatory retirement has been repealing include: will people be forced to toil longer to stay financially healthy? Will they change careers later in life to keep their interest in a subject or explore new interests? How will working longer affect their health? How will much older people affect the ambitions and working styles of younger colleagues? Will companies have to change their health and benefit plans to accommodate older people? This chapter discusses implications for both individuals and companies about hiring/retaining workers beyond the mandatory retirement age including differences in power relationships that place older workers who love and want to stay in their job in a compromised position. Issues related to international political economy will be addressed.Un certain nombre de questions reviennent souvent, quand les gens entendent que le départ à la retraite obligatoire a été supprimé: Vont-ils être obligés de travailler plus longtemps pour s'assurer de rester en bonne santé financière? Vont-ils devoir changer de carrière plus tard pour maintenir leur intérêt dans leur domaine professionnel ou devrontils explorer de nouveaux intérêts? Comment travailler plus longtemps affectera leur santé? Quelles incidences auront les travailleurs beaucoup plus âgés sur les ambitions et le style de travail de leurs collègues plus jeunes? Est-ce que les entreprises devront modifier leur plan de santé et régimes de retraite pour accueillir les personnes âgées? Ce chapitre examine les implications au niveau des travailleurs et des entreprises sur la politique d'embauche / rétention des travailleurs au-delà de l'âge de la retraite obligatoire, y compris les différences en terme de position de pouvoir qui placent les travailleurs âgés qui aiment et veulent maintenir leur emploi dans une position de compromis. Des questions liées à l'économie politique mondiale seront aussi abordées.

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Seniors and Portrayals of Intra-generational and Inter-generational Inequality in theGlobe and Mail

Cited by 51 publications

References 43 publications

From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

The Invisible Women: Gender and Caregiving in Francophone Newspapers

The Evolution of Retirement as Systematic Ageism

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