2005
DOI: 10.2466/pr0.97.1.236-244
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Sensation Seeking and the Use and Selection of Media Materials

Abstract: 175 individuals recruited from urban universities (n=82) and the surrounding community (120 women, 55 men; 82 18- to 25-yr.-olds, 26 26- to 34-yr.-olds, 44 35- to 50-yr.-olds, 23 50 yr. old or over) completed a sensation seeking scale and measures of the frequency with which they used specific media and selected specific television programming, film, and music genres. Regression analyses showed Sensation Seeking to be associated positively with Movie Theatre Attendance and with the Selection of Urban Music Gen… Show more

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Cited by 6 publications
(3 citation statements)
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“…Sensation seeking is an individual characteristic reflecting a general tendency towards both risk taking44 and a greater frequency of some types of media exposure such as movie attendance 45. Sensation seeking was measured using four items from the Brief Sensation Seeking Scale46: ( a ) I like to explore strange places; ( b ) I like to do frightening things; ( c ) I like new and exciting experiences, even if I have to break the rules; and ( d ) I prefer friends who are exciting and unpredictable.…”
Section: Methodsmentioning
confidence: 99%
“…Sensation seeking is an individual characteristic reflecting a general tendency towards both risk taking44 and a greater frequency of some types of media exposure such as movie attendance 45. Sensation seeking was measured using four items from the Brief Sensation Seeking Scale46: ( a ) I like to explore strange places; ( b ) I like to do frightening things; ( c ) I like new and exciting experiences, even if I have to break the rules; and ( d ) I prefer friends who are exciting and unpredictable.…”
Section: Methodsmentioning
confidence: 99%
“…It has been known for some time that a high level of sensation seeking predicts substance use [42][43][44][45] and high media use. 21,46 However, moderation effects have been less studied, and we are not aware of previous research documenting lower responsiveness to pro-substance use media messages among high sensation seekers. It is possible that low sensation seekers have relatively little exposure to risky behavior, hence are more influenced by viewing smoking models in movie situations.…”
Section: Commentmentioning
confidence: 98%
“…The author points out that high sensation seekers prefer to choose stimulating and arousing content rather than placid and boring content. Certain scholars observe that SS is related to comedy preference (Potts, Dedmon, & Halford, 1996;Hall, 2005).…”
Section: Program Genresmentioning
confidence: 99%