Sensation-Seeking Profiles and Personal Innovativeness in Information Technology

Abstract

Sensation seeking has been studied extensively. However, the study of sensation-seeking profiles is still very limited in the literature and even more so in the area of information and communication technology (ICT). The present study analyzes sensation seeking and the innovative behavior of individuals in the use of information technologies. This work explores the connection between two individual personality traits: sensation seeking (from a social psychology perspective) and personal innovativeness in ICT (from marketing and information systems perspectives). An empirical study was carried out on a sample of 819 university students. The authors have analyzed 12 profiles, which were obtained from the combination of the four traits of the Sensation-Seeking scale. The results confirmed the relationship between both constructs in three sensation-seeking profiles.

Understanding the Influences of Trend and Fatigue in Individuals' SNS Switching Intention

“…Indeed previous research finds that people join SNSs such as Facebook partially because it allows them to satisfy a desire to monitor others such as their friends [40]. That is to say, SNSs are founded on the premise of surveillance where individuals not only are able to but also are expected to track other members of their community [41]. When such surveillance is made easy, it becomes a form of stressor that results in psychological fatigue.…”

“…Specifically, the measurement items for switching intention, dissatisfaction, alternative attractiveness, peer influence, and switching costs (sunk cost, setup cost) were adapted from [3] and [4]. The measurement items for trend-seeking tendency were borrowed from [24] and [41] with adaptations. The measurement items for SNS activity overload and social monitoring concern were self-developed based on the conceptualizations of the constructs.…”

Relationships among individual-level correlates of innovation

“…The latter is closely related with enjoyment gained from experiencing something adventurous or thrilling (L opez- Bonilla and L opez-Bonilla, 2012;Venkatraman and Price, 1990).…”

The Environmental Attitudes and Behaviours of European Golf Tourists

“…PLS-SEM is a limited estimation method denominated in this way by dividing the list of parameters to be estimated into various subsets, using multiple linear regressions, which employ the algorithm of the Ordinary Least Squares (OLS) [120]. The primary objective of PLS-SEM is to explain the variances of the endogenous variables, which is why it tends to be a useful tool for finding the cause that significantly determines the behaviour of these variables.…”