Sense of Place in the Commercial Area of Jalan Senopati, Kebayoran Baru Jakarta Selatan based on Community Perception

Abstract

A sense of place represents an individual's perception of belonging to a place, both emotionally and socially. A commercial area such as Senopati Street of Kebayoran Baru in South Jakarta has its own character and vibe. It is known as the most popular commercial neighborhood that has been well-visited by surrounding communities of Jakarta and far beyond. This study aims to identify the public's perspectives regarding the sense of place they feel when they visit Senopati streets. It implements a qualitative descriptive method aided by using a Likert scale computation. Study results reveal that the social and physical natures of Senopati Street have their own uniqueness, composed by the nature of its physical structures/buildings, environments, and social interactions amongst members of the surrounding communities. This research will be a reference to other studies that take commercial areas as case studies and discusses a sense of place in an urban context as their research focus. The latter is one of many pivotal issues in the study of urban planning and development.