The focus of the study was to understand and clarify the role of the senses, emotions, and memories model (SEMs) in the active sports tourism experience and the nature-based tourism experience. The research aimed to identify and assess the sensorial stimulus, the emotional states, and memorable elements within the nature-based tourism experience and active sports tourism experience creation. Second, it aimed to design and establish a relational model between SEMs in the nature-based tourism experience and active sports tourism experience construction. The research findings show that SEMs positively impact active sports experience and nature-based experience construction. The SEMs model describes two paths to the nature-based tourism experience creation and one path to the active sports tourism experience.