The tau neutrino is the least well measured particle in the Standard Model. Most notably, the tau neutrino row of the lepton mixing matrix is quite poorly constrained when unitarity is not assumed. In this paper, we identify data sets involving tau neutrinos that improve our understanding of the tau neutrino part of the mixing matrix, in particular ντ appearance in atmospheric neutrinos. We present new results on the elements of the tau row leveraging existing constraints on the electron and muon rows for the cases of unitarity violation, with and without kinematically accessible steriles. We also show the expected sensitivity due to upcoming experiments and demonstrate that the tau neutrino row precision may be comparable to the muon neutrino row in a careful combined fit.