SUMMARYAn efficient adjoint sensitivity technique for optimally collecting targeted observations is presented. The targeting technique incorporates dynamical information from the numerical model predictions to identify when, where, and what types of observations would provide the greatest improvement to specific model forecasts at a future time. A functional (goal) is defined to measure what is considered important in modelling problems. The adjoint sensitivity technique is used to identify the impact of observations on the predictive accuracy of the functional, then placing the sensors at the locations with high impacts. The adaptive (goal) observation technique developed here has the following features: (1) over existing targeted observation techniques, its novelty lies in that the interpolation error of numerical results is introduced to the functional (goal) which ensures the measurements are a distance apart; (2) the use of proper orthogonal decomposition (POD) and reduced order modeling (ROM) for both the forward and backward simulations, thus reducing the computational cost; and (3) the use of unstructured meshes. The targeted adaptive observation technique, is developed here within an unstructured mesh finite element model (Fluidity). In this work, a POD ROM is used to form the reduced order forward model by projecting the original complex model from a high dimensional space onto a reduced order space. The reduced order adjoint model is then constructed directly from the reduced order forward model. This efficient adaptive observation technique has been validated with two test cases: a model of an ocean Gyre and a model of 2D urban street canyon flows.