Sensory Branding: A New Era in Dentistry

Marina, Αntoniadou Maria and Devetziadou

doi:10.33552/ojdoh.2020.03.000570

Cited by 2 publications

(1 citation statement)

References 31 publications

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“…Considering the psychological and physiological repercussions of noise exposure, it becomes evident that maintaining a controlled acoustic environment in dental clinics is paramount. Our participants commented on the sounds from other patients and their impersonal personnel and communication as a lack of quality in their dental journey [47]. Specifically, most respondents (44%) agreed that they would feel dissatisfaction if the staff of a dental clinic treated them impersonally and failed to explain the treatment plan.…”

Section: Types Of Noise Related To Disturbance and Feelings Of Anxiet...mentioning

confidence: 98%

Patients’ Perceptions of Sound and Noise Dimensions in the Dental Clinic Soundscape

Tziovara,

Antoniadou,

Antoniadou

2024

Applied Sciences

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In the area of dental healthcare services, where patients and professionals deal with multiple auditory stimuli, this cross-sectional study reports on the various dynamics of sound preferences, noise obstacles, and the profound impact of music on anxiety reduction within dental office settings. The sample comprises 134 dental patients, primarily females (56.7%), with varying age groups, education levels, and therapy durations in the university clinics of the Department of Dentistry, National and Kapodistrian University of Athens, and four private dental offices at the metropolitan area of Athens, Greece. Notably, 92.5% of the participants reported no hearing loss, and 56.7% exhibited some level of noise sensitivity. This study reveals a moderate to good perceived health status (M = 3.84, SD = 0.95) among participants, with low perceived noise disturbance in university dental clinics. Preferences for instrumental music, foreign pop, and classical music are prominent during waiting times. Potential irritations include impersonal treatment (44%) and staff behavior (41.8%). Correlations and predictors indicate associations between age, gender, educational status, music preferences, and noise disturbances. Findings aim to optimize eco-soundscapes in dental offices, contributing to enhanced patient well-being. The research underscores the potential of music interventions to alleviate dental anxiety and improve the overall dental experience and quality care.

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Section: Types Of Noise Related To Disturbance and Feelings Of Anxiet...mentioning

confidence: 98%

Patients’ Perceptions of Sound and Noise Dimensions in the Dental Clinic Soundscape

Tziovara,

Antoniadou,

Antoniadou

2024

Applied Sciences

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Digital Entrepreneurship via Sustainable Online Communication of Dentistry Profession, Oradea, Romania: A Longitudinal Analysis

Constantin

Kavoura

2022

Sustainability

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Dentistry is an entrepreneurially oriented public interest profession that must maintain a balance between professional specificity and business sustainability. Communicating with patients is vital in a competitive system, and the dentist needs to use handy resources such as websites and social media. The aim of this research is (a) to examine whether websites and social networks are a digital entrepreneurship tool used in the dentistry profession in Oradea, a city in full economic development in Romania, to promote the profession nationally and internationally, (b) to compare the changes made using digital tools in the period between 2018–2021 for all licensed dentists in the mentioned city (between 430–450 people, depending on the stage of analysis) using the content analysis method and (c) to identify how the lockdown period imposed by the emergence of the COVID-19 pandemic influenced not only the sustainability of the medical services provided to the population but also the communication practices of the dental offices. The results of examining the dentist’s online presence reveal that there is an interest among practitioners to grow their business sustainably through a digital presence that is increasingly relevant to them and their clients, but the potential remains under-exploited.

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Sensory Branding: A New Era in Dentistry

Cited by 2 publications

References 31 publications

Patients’ Perceptions of Sound and Noise Dimensions in the Dental Clinic Soundscape

Patients’ Perceptions of Sound and Noise Dimensions in the Dental Clinic Soundscape

Digital Entrepreneurship via Sustainable Online Communication of Dentistry Profession, Oradea, Romania: A Longitudinal Analysis

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