“…Examples of products for which studies have measured customer preferences using fuzzy logic鈥恇ased methods include cars and pizzas (T眉rk艧en & Willson, 1994), weapon systems (Cheng & Mon, 1994; Cheng & Lin, 2002), office chairs (J. Park & Han, 2004), mobile phones (Lin, Lai, & Yeh, 2007), USB flash drives (J. R. Chou, 2016), packaging design of gin bottles (Quir贸s, Alonso, & Pancho, 2016), and snack foods (Solanke, Jaybhaye, & Jadhav, 2018).…”