“…In particular, even implicit measures are influenced by the motivation and the ability to control the impact of activated associations on open responses (Conrey, Sherman, Gawronski, Hugenberg, & Groom, 2005;Payne, 2001;Payne & Bishara, 2009;Sherman et al, 2008). For instance, restraining cognitive resources or using time pressure leads to higher scores on these measures, not because stereotypes are activated more strongly, but because people are less able to exhibit control (e.g., Conrey et al, 2005;Govorun & Payne, 2006). Furthermore, participants high in the motivation to control prejudice show lower scores on implicit measures, partly due to the fact that they are more motivated and better able to exert control over stereotypic response tendencies (Gonsalkorale, Sherman, Allen, Klauer, & Amodio, 2011;Payne, 2005).…”