“…Researchers (Angle, 2000;Becheikh et al, 2006;Carayannis and Gonzalez, 2003;Chryssochoidis, 2003;Demirbas et al, 2011;D'Este et al, 2012;Hadjimanolis, 2003;Madrid-Guijarro et al, 2009;Martins and Martins, 2002;Matus et al, 2012;Michie and Sheehan, 2003;Sandberg and Stenroos, 2014;Shi and Wu, 2017;Tidd et al, 2008;Valencia et al, 2010;Valladares et al, 2014;Van De Ven and Chu, 2000) who explore the innovation and the organizational factors that affect it do not consider the specific environment of an ETO product. On the contrary, the researchers (Gosling and Naim, 2009;Grabenstetter and Usher, 2015;Hooshmand et al, 2016;Kristianto et al, 2015;Pacagnella Junior et al, 2014;Sjobakk et al, 2014;Walter and Ries, 1996;Wikner and Rudberg, 2005;Willner et al, 2016) who studied ETO and its specific characteristics did not consider the innovation process. Moreover, Grabenstetter and Usher (2015) claimed that little exists about the ETO environment in the literature.…”