“…Initial attempts at C–H activation using known conditions [12a] (Ar-I, Pd(OAc) 2 , Ag 2 CO 3 , tert -BuOH, 75 °C) provided the arylated product in 45% yield and incomplete conversion of starting material. Gratifyingly, we discovered that the yield was significantly improved by running the reaction ‘on water.’ [26] Thus, the combination of 3,4,5-trimethoxyiodobenzene, Pd(OAc) 2 , PivOH, and K 2 CO 3 on water gave the desired cyclobutane 7 in 69% yield.…”