“…In general, sequential effects tend to contain two main components-contrast between the current response and the previous stimulus, but assimilation of the current response to the previous response (e.g., Jesteadt, Luce, & Green, 1977;Lockhead & King, 1983;Ward, 1982). Hence, a stimulus will tend to "mismatch" itself each time it follows a different prior stimulus or response, as Cross (1973, Figure I), Lockhead and King (1983, Figure 2), and Ward (1973, Figure 2) have shown; overall, sequential effects tend to be largely assimilative, in that responses to current stimuli resemble responses to immediately prior stimuli.…”