We examined a visual search task, in which observers responded to the high-acuityaspect of a popout target (shape of an odd-colored diamond or vernier offset of an odd spatial-frequency patch). Repetition of the attention-driving feature (color or spatial frequency) in this task primes the popout; repetition of the high-acuity aspect (shape, vernier offset) does not. Priming of pop-out is due to a decaying memory trace of the attention-focusing feature laid down with each trial. The trace exerts a diminishing effect over the following five to eight trials (-30 sec), and its influence over this time is cumulative. Observers cannot willfully overcome the priming, which suggests that it is passive and autonomous. Both target facilitation and distractor inhibition are evident; the former has a greater effect. The phenomenon shows complete binocular transfer.In a typical visual search experiment, the observer's task is to detect the presence of the odd target within a field of distractors. Two well-known effects have been observed. Serial search is the term attributed to the finding that an increasing number ofdistractors increases the time necessary to find the target, yielding positive slope functions (Sagi & Julesz, 1985;Treisman & Gelade, 1980). Parallel search is the term attributed to the finding that the target is detected equally quickly regardless of the number of distractors, yielding flat reaction time versus distractor number functions. In this situation, the target also "pops out"; that is, attention is automatically drawn to the odd item. The flat functions and the presence of"pop-out" were generally assumed to be causally related. Bravo and Nakayama (1992), however, dissociated these two aspects by adding an additional requirement to the task, which tapped into its attention-focusing aspect. They asked observers to respond to the shape of the odd-colored target, not its presence or absence. It was their claim that responding to the shape necessitates the spatial focusing of attention to the odd target. As such, this task examines the characteristics of attention focusing in pop-out. In contrast, the previously used presence versus absence task does not require the focusing of attention and is not informative regarding the deployment of focal attention.Drawing on theoretical accounts of attentional guidance, Bravo and Nakayama (1992) made a number of experimental predictions. To start, they reviewed two general processes that would be useful for focusing atThis work was supported by AFOSR Grant F49620-92-J-0016 to K.N. We thank Shinsuke Shimojo for his comments on an earlier version of this manuscript. V.Maljkovic is now in the Department of Brain and Cognitive Sciences, Massachusetts Institute of Technology. Correspondence should be addressed to K. Nakayama,