“…Third, Bayes factors allow one to accumulate data until enough evidence has been acquired for one of the competing hypotheses, compared to the other one (Cornfield, 1966; Deng, Lu, & Chen, 2016; Schönbrodt, Wagenmakers, Zehetleitner, & Perugini, in press). Indeed, in Bayesian analysis, more evidence usually increases support for one of the competing hypotheses, and not necessarily to a change in the direction of the results (see Schönbrodt et al, in press).…”