Layer‐by‐layer photocatalyst films made of TiO2 nanoparticles (TiO2NP) assembled with both poly(sodium 4‐styrenesulfonate) (PSS) and graphene oxide (GO) are used for the photodeposition of plasmonic Ag nanoparticles (AgNPs) and subsequently used in surface‐enhanced Raman scattering (SERS). Both photocatalyst films, TiO2NP/PSS and TiO2NP/GO, are capable of driving the formation of AgNP when they are wetted with a drop of AgNO3 diluted solution and submitted to UV irradiation (254 nm). The photodeposition of AgNP, as monitored by UV–vis spectroscopy, follows a first‐order kinetics process in both films and is slightly faster in the TiO2NP/PSS. In addition, scanning electron microscopy reveals that in the TiO2NP/PSS film, the photodeposited AgNPs are larger and isolated, whereas in the TiO2NP/GO film, they are smaller and highly interconnected. The SERS activity of the substrates is evaluated with rhodamine B. When samples are excited in resonance with rhodamine B absorption (514 nm), GO‐based substrates provide the largest enhancement because GO is able to quench the rhodamine B fluorescence, something that PSS is unable to do. Out of this condition (633 nm), the plasmonic effect of AgNP alone prevails regardless of the presence of GO.