2024
DOI: 10.1108/jstp-03-2024-0078
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Service before self: exploring resilience and locus of control in the frontline service effort behavior

Shameem Shagirbasha,
Kumar Madhan,
Juman Iqbal
et al.

Abstract: PurposeDrawing on the conservation of resource (COR) theory, this study examines the direct relationships between customer incivility and service effort behavior with psychological resilience mediating this association. Furthermore, the study also explores the moderated-mediation effect of internal locus of control.Design/methodology/approachTwo studies were carried out, employing a time-lagged approach. In study 1, data were collected from 422 frontline service employees in the hospitality sector. This was fo… Show more

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