Service design thinking

Clatworthy, Simon

doi:10.4337/9781785369483.00020

Cited by 10 publications

(6 citation statements)

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“…(You, 2022) suggests that design thinking can be used for business model innovation and proposes a research framework that reflects the current state of research and allows for future research to explore its full potential. (Clatworthy, 2017) Service design is defined as designed offerings to provide experiences that happen over time and across multiple touchpoints and channels and can be used to improve services and develop new value propositions. (Stickdorn et al, 2018) Capacity building is essential for scaling up, but must go hand in hand with leadership and a strong sense of community.…”

Section: Literature Reviewmentioning

confidence: 99%

Identification of Competencies in Upper Management: The Transformative Power of Service Design Thinking

Khanduri,

Sharma,

Kumar

et al. 2023

Int. J. Res. Publ. Rev.

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This research study aims to identify the competencies required for upper management to succeed in today's business scenario, emphasising service design thinking's transformative power. The objectives pertaining to Identifying core competencies for the success of upper management in today's business scenario, providing vertical heads with the opportunity to learn and apply Service Design Thinking tools and techniques. Fostering a collaborative and interactive learning environment for vertical heads to share experiences and insights and enabling vertical heads to develop an action plan for applying the identified competencies to their respective organizations. The research study used a mixed-method approach; a total sample of 28 vertical heads participated in the study and data was collected using a questionnaire later the data was analysed using thematic analysis. A one-day workshop was organized where participants engaged in activities such as creating personas, empathy mapping and customer journey mapping. The findings suggest that there are two broad categories, the theme of innovation and theme of Improvement. Themes of Improvement included customer-centricity, technological excellence, employee development, process improvement, collaboration and branding, employee satisfaction, service quality and delivery, and organizational communication. Themes of Innovation encompassed innovations and product development, team building and leadership, IT infrastructure and upgrading, branding, and marketing, employee engagement and welfare, as well as business development and revenue generation.

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Section: Literature Reviewmentioning

confidence: 99%

Identification of Competencies in Upper Management: The Transformative Power of Service Design Thinking

Khanduri,

Sharma,

Kumar

et al. 2023

Int. J. Res. Publ. Rev.

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“…Se puede describir como un método con aproximaciones desordenadas de desarrollo que aunque parte de estructuras de procesos lineales ordenados [12] se puede volver y adelantar entre etapa y etapa donde las herramientas pueden verse replanteadas o evolucionadas en distintas etapas de un proyecto, todo esto con el objetivo de ganar tanta compresión como sea posible para dar solución a un problema de diseño para que este sea implementado y usado por distintos usuarios perfectamente en las distintas etapas del ciclo de vida del producto.…”

Section: Design Thinkingunclassified

Aprendizaje inmersivo del oficio panelero. Design Thinking aplicado al diseño de realidad virtual

Bautista-Rojas,

Beltrán-Pineda,

González-Breton

et al. 2023

Rev UIS ing

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El presente trabajo investiga cómo el pensamiento de diseño puede ser aplicado en el diseño de una aplicación de realidad virtual para la enseñanza del cultivo y producción de la panela, como estrategia para la conservación del patrimonio histórico inmaterial. Se llevó a cabo un proceso de diseño centrado en el usuario, con el fin de desarrollar una aplicación intuitiva y fácil de usar, que ayude a preservar la cultura y el conocimiento tradicional relacionado con el cultivo de la caña y la producción de la panela. Los resultados del estudio mostraron que el enfoque en el pensamiento de diseño mejoró significativamente la eficacia en el diseño de la aplicación, se obtuvo resultados sobresalientes en el aprendizaje de los participantes que podrían aportar en la conservación del patrimonio histórico inmaterial. Además, los prototipos obtuvieron una alta valoración de usabilidad por parte de los participantes. En conclusión, se demostró que el pensamiento de diseño es una herramienta valiosa para el desarrollo de aplicaciones de realidad virtual educativas y estrategias de conservación del patrimonio histórico inmaterial.

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“…Service Design can be conceptualized as a service-specific application of Design Thinking and design methodologies to immaterial products, i.e. services (Clatworthy, 2017). Design Thinking refers to a human-centred 'open' problem solving process for complex, multifaceted problems, so-called 'wicked problems' (Buchanan, 1992).…”

Section: Developing and Fostering Sustainability Key Competencies By ...mentioning

confidence: 99%

“…Service Designespecially when used for solving 'wicked problems' (Morelli, de Götzen, & Simeone, 2021)therefore potentially enhances the systems thinking competency as defined by the UNESCO (2017). By giving students space for experimenting with new and innovative ideas, going through multiple iterations of understanding a human need, and transforming this understanding into new ideas and evaluating the ideas (through prototyping) with the users (Clatworthy, 2017), Service Design possibly also fosters he strategic as well as integrated problem-solving competency. Service Design teams are ideally multi-disciplinary teams composed of experts in different domains and with different demographics, backgrounds and experiences.…”

Section: Integrated Problem-solving Competencymentioning

confidence: 99%

Fostering Key Competencies for Sustainability: Development of a Higher Education Teaching Format based on Service Design

Bustamante

Martinovic

Afflerbach

2022

8th International Conference on Higher Education Advances (HEAd'22)

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Against the background of severe global sustainability challenges, Higher Education Institutions (HEIs) are called to integrate sustainability aspects into research and teaching, hereby supporting the development of sustainability competencies of students (United Nations Educational, Scientific and Cultural Organization, 2017). Within this context, a new teaching format, that applies the Service Design methodology to tackle sustainability-related real-world challenges, was designed and conducted at a German University of Applied Sciences in autumn/winter 2021. The teaching format was evaluated by participating students respective its contribution to the fostering of their sustainability key competencies. This paper describes the developed format and outlines how and why it helped students to develop key competencies. It thereby contributes to a highly relevant and increasingly considered research stream dealing with teaching effectiveness and the impact of pedagogical approaches on sustainability-related competencies (Cebrián, Junyent, & Mulà, 2020).

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Service design thinking

Cited by 10 publications

References 0 publications

Identification of Competencies in Upper Management: The Transformative Power of Service Design Thinking

Identification of Competencies in Upper Management: The Transformative Power of Service Design Thinking

Aprendizaje inmersivo del oficio panelero. Design Thinking aplicado al diseño de realidad virtual

Fostering Key Competencies for Sustainability: Development of a Higher Education Teaching Format based on Service Design

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