Internet of Things (IoT) is considered as the developing tendency of network technology, generally it refers to the networked interconnection of different kinds of things (objects). Compared with the Internet, IoT provides a wider platform to share more information. In this situation, the information service in IoT is necessary to organize the process of getting and sharing information for the IoT user. This paper considers that IoT service should have active, personalized, and intelligent features. The architecture for IoT service is given, which consists of three layers: perception layer, network layer, and service layer. Correspondingly, models ftoor identify users need and service coordination are proposed. E-commerce is one of the most important applications on the Internet and is a typical format of information service. Thus, this paper chooses e-commerce as the application case to research and show how IoT service works in reality.