2023
DOI: 10.1108/jsm-06-2022-0211
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Service encounter and value co-creation in fundraising activities at the NPO sector

Abstract: Purpose Fundraising plays a critical role in the success of non-profit organizations (hereafter NPOs). This study aims to propose to analyze fundraising from a service-dominant logic, specifically from a service ecosystem approach, to understand the different entities and interactions involved in this activity, as well as the types of value that emerge from them. Design/methodology/approach A cross-case study was developed using three health-care Brazilian NPOs. Data collection methods were performed to buil… Show more

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