“…Tangible compensation consists of offering economic benefits to customers such as a refund of money, discounts or coupons for future purchases (Del Río-Lanza et al, 2009), and has been shown to have persistent effects on customer satisfaction over time (Fang et al, 2012). Intangible or psychological compensation consists of simple and inexpensive social actions that aim to recover service failures, for example showing concern, apologizing, providing an explanation, or a manager intervention (Mattila, 2006;Simon, 2013;Sparks and McColl-Kennedy, 2001;Tsai and Su, 2009).…”