2019
DOI: 10.1007/978-3-030-28999-7_7
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Service Innovation in Forestry: The Perspective of Family Forest Owners

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Cited by 6 publications
(8 citation statements)
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“…Albeit in the forest owner context, customer involvement has hardly been studied, there are few interesting studies of NIPF owner innovativeness. According to Hansen et al (2019), NIPF owners can innovate by adopting technologies, concepts and services from the markets or conversely by creating their own technologies, concepts and services that they offer to the marketplace. In a Norwegian study by Nybakk et al (2009) that examined forest owner innovativeness, it was found that an owner's higher level of learning orientation and social network are critical antecedents for their innovativeness.…”
Section: Customer Involvement In New Service Developmentmentioning
confidence: 99%
“…Albeit in the forest owner context, customer involvement has hardly been studied, there are few interesting studies of NIPF owner innovativeness. According to Hansen et al (2019), NIPF owners can innovate by adopting technologies, concepts and services from the markets or conversely by creating their own technologies, concepts and services that they offer to the marketplace. In a Norwegian study by Nybakk et al (2009) that examined forest owner innovativeness, it was found that an owner's higher level of learning orientation and social network are critical antecedents for their innovativeness.…”
Section: Customer Involvement In New Service Developmentmentioning
confidence: 99%
“…Cluster 8 looks at innovativeness in the forest sector [131], the forest product industry [132], and methods for measuring it [133]. Forest landowners were also discussed in terms of their innovativeness, antecedents, and the services they provide [134][135][136]. The next cluster examines innovativeness from a regional perspective.…”
Section: Plos Onementioning
confidence: 99%
“…Additionally, such owners often live in rural and less economically saturated regions. Research related to new products and services that can be developed from the forests (Kurttila et al 2019), novel business models effective in creating sustainable profits (Hansen et al 2019), and professional assistance in developing such business ventures are all crucial for developing a thriving and sustainable rural economy.…”
Section: Background and Motivationmentioning
confidence: 99%