Service Innovation: Panorama of Studies in Brazilian Journals in the Business Administration Area

Abstract

This article aims to present the Brazilian scenario about service innovation, bringing the results of an analysis made in Brazilian scientific journals in the business administration study area, with Qualis Capes classification equal or superior to B2. Based on the analysis of 36 articles, it was possible to notice that the Brazilian studies are characterized as empirical, cross-sectional and qualitative, being data collection based on interviews and documents, and data analysis mainly done by content analysis. The leading journal publishing about this subject is RAI and UnB as the institution that has the largest number of authors publishing on the subject. The most cited articles by these studies are Schumpeter (1985) and Barras (1986), and the information technology appeared as the main topic in service innovation. The collected results allowed the proposal of an agenda for future research. These opportunities for future research can contribute to the construction of a more consistent theoretical framework, allowing the progressive advancement of theoretical-empirical knowledge about service innovation in Brazilian organizations.