The healthy lifestyle has been becoming an integration among the millennial generation. This is in line with a Centre for Strategic and International Studies (2017) survey, which states that sports and exercises are most interesting activities and a source of happiness for the millennials. The awareness towards health indirectly affects to the increasing the wellness of sub-sector of healthy food product, supplements, and weight loss nutrients industry. A report from Global Wellness Economy Monitor (2017) states that it has been growing 6,2 percent in 2015 to become U$D 647.8 billion. Based on the above result, the authors have been interested to conduct a specific study regarding the perspective of Muslim millennials. The number of Muslim in Indonesia is 207.176.162 people in which 24,20 percent or 61,68 million of them are millennial generations. In addition, halal labeled-supplement is a new market in the country. These are reasons why the study conducted. This study is an intention analysis of Muslim millennials (18-37 years old) who stay in the city of Jakarta, Bogor, Depok, Tangerang, and Bekasi towards the halal labeled-supplement products by using Push, Pull, and Mooring (PPM) theory by Bansal (2005). The result of the research indicates that only variables of quality, switching behavior, subjective norms, and packaging are positively significant on switching intention; while other variables are insignificant. Moderating variables generally not all have a relationship between pull, push and switching intention.The result can be a reference to producers of halallabeled supplement producers for increasing market shares to Muslim millennial. For the governments, especially BPOM and LPPOM MUI, it is suggested to facilitate the producers in obtaining halal certification services and referring to law No.33 of 2014 concerning halal product assurance.