“…The authors of this article trained students from ESPOL University before they conducted the surveys in this fieldwork. The survey was prepared based on previous studies about Meeting Industry (Zhang et al, 2007;Severt et al, 2009;Mair & Thompson 2009;Yoo & Zhao, 2010;Borghans et al, 2010;Tanford et al, 2012;Talebpour et al, 2017) Moreover, 5 unstructured interviews were conducted with specialists in the area, in order to contrast the formulated questions. To confirm its effectiveness, a pilot test with 20 surveys was conducted to guests in Hilton Colon Hotel or tourists at "Crystal Palace", who attended the event in January 2017, but carried out various social activities after the event.…”