2022
DOI: 10.21744/irjmis.v9n2.2038
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Service quality delivery and consumers’ choice of fast-food outlets

Abstract: This study examined the effect of service quality delivery on consumer’s choice of fast foods outlets. Cross-sectional survey research design was adopted. Primary data was collected from respondents using structured questionnaire. Simple regression in the Statistical Package for Social Science (SPSS) was adopted to analyze the data collected. Consequently, it was found that service tangibility, reliability, responsiveness, assurance and empathy had significant effects on consumer’s choice of fast foods. Thus, … Show more

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Cited by 13 publications
(9 citation statements)
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“…Etuk et al (1), researched on the impact of service quality delivery on the customer's fast food outlet choice. Structured questionnaires were developed, and the data was analyzed using simple regression with the help of SPSS.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Etuk et al (1), researched on the impact of service quality delivery on the customer's fast food outlet choice. Structured questionnaires were developed, and the data was analyzed using simple regression with the help of SPSS.…”
Section: Literature Reviewmentioning
confidence: 99%
“…As firms provide goods and services to customers, they anticipate responses that will affirm or deny the quality of their products. A company's high-quality offers result in highquality service, which leads to customer satisfaction and influences consumer choice (Etuk et al, 2022). Organizations that provide services must be aware of client expectations and maintain a positive relationship with excellent service (Osman, 2014).…”
Section: Figure 1 Cafeteria Service Quality Scale (Csqs) Modelmentioning
confidence: 99%
“…This definition is supported by Komunda & Osarenkhoe (2012) who maintained that service recovery refers to the actions a supplier takes in order to seek out dissatisfaction and as a response to poor service quality. Organizations that provide superior service quality do experience higher economic returns and also have a more satisfied customer base (Etuk, Anyadighibe, Amadi & James, 2022). Therefore, it has become ubiquitous for service providers to seek out competitive advantages by providing superior service and avoiding poor service quality i.e., service failure .…”
Section: The Concept Of Service Recoverymentioning
confidence: 99%