Service Quality in Halal Restaurants: A Comparison Between Muslim and Non-Muslim Consumers

Hamid, Noor Raihan Ab; Saaidin, Munira; Kamari, Muhamad Naim; Rose, Roslan Mohd; Ahmad, Siti Nor Bayaah

doi:10.1166/asl.2017.9568

Cited by 2 publications

(1 citation statement)

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“…Hence, food quality is one of the remarkable cognitive factors (Ryu et al, 2012;Peštek and Činjarević, 2014;Han and Hyun, 2017;Atikahambar et al, 2018;Ali et al, 2019;Rashid et al, 2020) which can be considered as an antecedent of the affective components such as pleasant/unpleasant, fulfilled/unfulfilled, or enjoyable/unenjoyable (Seo et al, 2017;Lai et al, 2020). Previous scholars acknowledged that halal food quality, hygiene, and premises' environment dimensions are the consequence of the halal food image with relevance to tourist satisfaction, which reflect the uniqueness of halal foods (Hamid et al, 2017;Han and Hyun, 2017;Battour et al, 2018;Nawi et al, 2019;Rashid et al, 2020).…”

Section: Halal Food Imagementioning

confidence: 99%

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Abhari¹,

Jalali²,

Jaafar³

et al. 2022

IFRJ

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Recently, halal foods have been recognised as an alternative symbol of hygiene and safety. Consequently, halal tourism is not only limited to Muslim countries, but also has been projected to increase globally. The present review aimed to systematically review a broad range of tourist satisfaction and purchase intention in relation to consuming halal foods, and to identify various standard dimensions of the halal food image such as cognitive image, affective image, and purchase intention. To this end, a comprehensive systematic review was conducted using 23 selected scholarly articles published between 2010 and 2020. The existing literature has been reviewed based on defining the research criteria and search databases including Web of Science, ScienceDirect, and Scopus, using keywords of the selected studies. Based the results, a thorough analysis was achieved concerning the halal food image as a superior predictor of the repurchase intention and awareness of tourist satisfaction patterns of halal-oriented products and services. The present review also provided useful insights, particularly towards developing tourism in the Asian region, which spans 50 countries, and nearly 60% of the world’s Muslim population. Moreover, the findings contributed to establishing a unique systematic review about the influences of halal food consumption on tourist satisfaction for the first time in Asia. The present review is significant as the obtained implications can cover a wider scope of halal gastronomy tourism, not only in Muslim countries, but also across Asia and around the globe. Therefore, Asian tourism hubs should specifically provide a stimulus tourism strategy for the available halal resources, which would open up new prospects to achieve sustainable halal food tourism in the Asian context.

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Section: Halal Food Imagementioning

confidence: 99%

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Abhari¹,

Jalali²,

Jaafar³

et al. 2022

IFRJ

View full text Add to dashboard Cite

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Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia

Hanaysha¹,

Abdullah

Bakar³

et al. 2019

Dynamic Perspectives on Globalization and Sustainable Business in Asia

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The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in the East Coast region of Malaysia. The returned questionnaires were analyzed by SPSS and structural equation modeling (PLS-SEM). Overall, the findings showed that the impact of food quality on perceived value is positive. The results also showed that the effect of customer service on perceived value is insignificant. The outcomes also proved that physical environment has a significant positive impact on perceived value. Finally, the findings indicated that price fairness has a positive effect on perceived value. These results enhance the understanding towards the significance of the selected factors in influencing customers' perceived value in the fast food industry.

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Service Quality in Halal Restaurants: A Comparison Between Muslim and Non-Muslim Consumers

Cited by 2 publications

References 0 publications

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Halal food image with relevance to tourist satisfaction in the Asian region: A systematic review

Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia

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