2019
DOI: 10.4236/jssm.2019.125045
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Service Quality of Mobile Banking Services in ICICI Bank Limited

Abstract: Purpose: Mobile banking is the latest and most innovative service offered by Banks. The purpose of the study is to investigate the determinants of service quality of mobile banking services in ICICI. Methodology: This study was conducted by using empirical research and Cluster cum Simple random sampling method has been adopted for a sample size of 100 respondents using mobile banking services in ICICI bank Limited. Findings: 35 percent of the respondents are using the SMS mode of mobile banking services. The d… Show more

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Cited by 6 publications
(11 citation statements)
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“…Mobile Banking concept: Mobile Banking is a service provided by banks or other financial institutions that allows customers to conduct financial transactions remotely using mobile phones or computer boards. Mobile banking is encrypted in a software, also known as an application, released by the bank or financial institution [1][2][3]. Mobile Banking is built on a mobile device platform as an economic and banking transaction channel for individuals and businesses.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Mobile Banking concept: Mobile Banking is a service provided by banks or other financial institutions that allows customers to conduct financial transactions remotely using mobile phones or computer boards. Mobile banking is encrypted in a software, also known as an application, released by the bank or financial institution [1][2][3]. Mobile Banking is built on a mobile device platform as an economic and banking transaction channel for individuals and businesses.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The demand for the convenience of banking services is also increasing. Using science and technology in the banking and finance sector helps banks reduce costs, improve operational efficiency, and benefit customers [1,2].…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…The software developed by ICICI incorporates a multitude of features, including bill payments, fund transfers, credit card usage options, and additional functionalities (Jha 2018). In addition, it enables customers to access their accounts and other banking services using a web browser using ICICI Bank's online banking platform (Ayswarya et al 2019). The portal offers functions including online bill paying, financial transfers, and account opening.…”
Section: Icici Bankmentioning
confidence: 99%
“…Hence this becomes problematic for KBS firms to control the key resources for competitiveness. Generally, assessing the quality of service is difficult especially before the customer experiences it (Ayswarya et al, 2019;Harvey, 1998). However, unlike in most service operations such as restaurants or dry cleaning services, the KBS customers are typically unaware of what to expect during the service encounter (Nordenflycht, 2010).…”
Section: Introductionmentioning
confidence: 99%