“…Also, while the ASCI model examines relationships in primarily business-toconsumer contexts, our investigation focuses exclusively on business-to-business contexts. Alternative models used to measure customer satisfaction also are found in the literature (e.g., Cronin & Morris, 1989;Van Montfort, Masurel, & Van Rijn, 2000;Vilares & Coelho, 2003;Homburg et al, 2002;Smith, Bolton, & Wagner, 1999). Based on these prior works, appropriate items and scales were identified for use in measuring the constructs of interest in this study (see Appendix A).…”