2023
DOI: 10.26668/businessreview/2023.v8i6.3030
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Service Strategy on Tourism Business Development: Empirical Study on Purbalingga Panyatan Waterfall Tourism Spot

Abstract: Purpose: The aim of this study is to examine the impact of service strategy rural tourism on tourism business development in Panyatan Waterfall in Purbalingga, Central Java, Indonesia   Theoretical framework: Previous study showed that service strategy has positive impact on tourism business development, especially in fomous and well-managed tourism site. However, there is still much to investigate if the situation is occurred in rural destination that not categorized tourism site, like Panyatan Wa… Show more

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Cited by 4 publications
(5 citation statements)
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“…According to Pearson(2005, A company has the main goal, namely increasing sales which can provide profits, which means it can generate optimal income and increase profits (Syah et al, 2023). Then sales are measured in two ways, namely based on the number of units sold, namely the number of actual sales units of the company in a certain period and based on the value of the products sold (Bravo Rojas et al, 2023).…”
Section: Salesmentioning
confidence: 99%
“…According to Pearson(2005, A company has the main goal, namely increasing sales which can provide profits, which means it can generate optimal income and increase profits (Syah et al, 2023). Then sales are measured in two ways, namely based on the number of units sold, namely the number of actual sales units of the company in a certain period and based on the value of the products sold (Bravo Rojas et al, 2023).…”
Section: Salesmentioning
confidence: 99%
“…Using renewable energy, such as solar or wind energy, can reduce tourism's dependence on fossil energy sources that negatively impact the environment. In The development of environmentally friendly tourism must also involve empowering local communities (Giampiccoli et al, 2020;Obie & Lahaji, 2020;Wani et al, 2022;Syah et al, 2023). Through training and education, local communities can be empowered to become responsible and sustainable tourism actors.…”
Section: Development Of Eco-friendly Tourismmentioning
confidence: 99%
“…This study used a quantitative method with an unknown population of tourists because the numbers keep changing. So, the sample technique used the lemeshow formula (Syah et al, 2023), as follows:…”
Section: Sample Design and Data Collectionmentioning
confidence: 99%
“…Info: n = minimum number of samples required; Z = Confidence score level 95% = 1.96; P = maximum estimate = 0.5;d = alpha of margin error 10%; Q = 1-P = 96. 04 Based on calculations using the Lemeshow formula (Syah et al, 2023), it is known that the number of samples is 96.04 or 100, so there must be at least 100 respondents. So, the sample of this study is 110 respondents.…”
Section: Sample Design and Data Collectionmentioning
confidence: 99%