2022
DOI: 10.24985/kjss.2022.33.1.125
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Servicescape, Perceived Value, Flow and Behavioral Intention among Participants of International Outdoor Camping Exhibition

Abstract: PURPOSE The outdoor camping market size is expected to hit a new high in 2021 as the popularity of outdoor activities surges due to the COVID-19 pandemic. The purpose of this study was to investigate the structural relationships among servicescape, perceived value, flow and behavioral intention, focusing on participants of international outdoor camping exhibition.METHODS Demographic analysis, confirmatory factor analysis, and structural equation modeling analysis were perfomed.RESULTS The findings suggest that… Show more

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Cited by 3 publications
(3 citation statements)
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“…The findings of the study are consistent with previous studies (Kim, 2022;Min, 2022;Ryu et al, 2022;Jang and Lee, 2019;Lu et al, 2019;Kang et al, 2018;Ali, 2016;Gao and Bai, 2014), demonstrated that flow experience has a significant positive effect on satisfaction, ITRECO, and revisit. Thus, as the flow experience gets stronger, the ITRECO, ITREV, and satisfaction will also increase.…”
Section: Discussion and Recommendationssupporting
confidence: 92%
See 1 more Smart Citation
“…The findings of the study are consistent with previous studies (Kim, 2022;Min, 2022;Ryu et al, 2022;Jang and Lee, 2019;Lu et al, 2019;Kang et al, 2018;Ali, 2016;Gao and Bai, 2014), demonstrated that flow experience has a significant positive effect on satisfaction, ITRECO, and revisit. Thus, as the flow experience gets stronger, the ITRECO, ITREV, and satisfaction will also increase.…”
Section: Discussion and Recommendationssupporting
confidence: 92%
“…Flow experience is an important antecedent of many positive outcomes like satisfaction and behavioural tendency (Kang et al, 2018). The empirical evidence in many previous studies indicates that flow experience significantly impacts behavioural intention (Kim, 2022;Min, 2022;Ryu, Kim, and Kim, 2022;Jang and Lee, 2019;Kang et al, 2018;Ali, 2016;Gao and Bai, 2014). Individuals with flow experience, meaning optimal experience, can feel pleasure and hope to relive that experience, which encourages them to continue acting (Gao and Bai, 2014).…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 99%
“…Most previous studies classify perceived value into one (Sarstedt et al, 2020;Min, 2022;Qiao et al, 2022) or two dimensions (Alam et al, 2022;Guo and Li, 2022;Phuthong, 2022), and only a few studies classify perceived value into multiple dimensions. Therefore, this study analyzes perceived value in product and service evaluations in three dimensions based on previous studies (Sweeney and Soutar, 2001;Currás-Pérez et al, 2018;Bae et al, 2019;Meeprom and Silanoi, 2020).…”
Section: Introductionmentioning
confidence: 99%