Abstract:Ecosystem services are of great importance in the coastal territories, due to they are part of the natural capital that is needed for the development of human society; ecosystem services are also used to build scenarios and turn them into tourist products. The objective of this research is to know the relationship that exists between the tourist activity and the ecosystem services of the Coyuca Lagoon and to determine the willingness to pay of the tourist for the conservation of the habitat. A mixed methodolog… Show more
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