“…In this article, I focus on the practice of bhaktiyoga, or yoga of devotion, within the largely influential, although substantially understudied Mooji neo-Guru movement (for exceptions see Di Placido, 2018Placido, , 2022. In so doing, I contend that by bridging sociological theorizing with the growing literature on neo-Guru and neo-Hindu movements (Altglas, 2005(Altglas, , 2007(Altglas, , 2008(Altglas, , 2014Goldman, 2005;Lucia, 2014;Srinivas, 2008Srinivas, , 2010Squarcini, 2000Squarcini, , 2002Squarcini and Fizzotti, 2004;Urban, 2005Urban, , 2012Williamson, 2010), for example, an ad hoc framework to understand the social deployments, disciplining dynamics, and collective role of prayer in the social and discursive construction of the identity of the communities in question, can be formed.…”