“…In the tourism industry, online platforms can be identified as connectivity methods for recommending, searching, booking, and paying for hotels (Gössling et al, 2018;Gretzel, Werthner, Koo, & Lamsfus, 2015). The platform is an online booking that allows hotels to interact frequently with users of their visibility to increase room sales and increase hotel room occupancy rates so they can be sold (Toma et al, 2013;Cahyani, et al, 2020;Septariani, et al, 2020;Sari, et al, 2020).…”