A subfamily {F 1 , F 2 , . . . , F |P | } ⊆ F is a copy of the poset P if there exists a bijection i : P → {F 1 , F 2 , . . . , F |P | } such that p ≤ P q implies i(p) ⊆ i(q). A family F is P -free, if it does not contain a copy of P . In this paper we establish basic results on the maximum number of k-chains in a P -free family F ⊆ 2 [n] . We prove that if the height of P , h(P ) > k, then this number is of the order Θ( k+1 i=1 l i−1 l i ), where l 0 = n and l 1 ≥ l 2 ≥ · · · ≥ l k+1 are such that n − l 1 , l 1 − l 2 , . . . , l k − l k+1 , l k+1 differ by at most one. On the other hand if h(P ) ≤ k, then we show that this number is of smaller order of magnitude.Let ∨ r denote the poset on r + 1 elements a, b 1 , b 2 , . . . , b r , where a < b i for all 1 ≤ i ≤ r and let ∧ r denote its dual. For any values of k and l, we construct a {∧ k , ∨ l }-free family and we conjecture that it contains asymptotically the maximum number of pairs in containment.We prove that this conjecture holds under the additional assumption that a chain of length 4 is forbidden. Moreover, we prove the conjecture for some small values of k and l. We also derive the asymptotics of the maximum number of copies of certain tree posets T of height 2 in {∧ k , ∨ l }-free families F ⊆ 2 [n] .