Seven cognitive concepts for successful eco-design

Value-belief-norm (VBN) theory provides a valuable framework for identifying the social-psychological determinants of various types of pro-environmental behavior. However, limited empirical study has tested the applicability of VBN theory in the western minority areas of China. Given Mongolian college students' crucial role in promoting the sustainable development of the Inner Mongolia Autonomous Region (IMAR) of China, this study investigates how VBN clusters of variables, namely, values, the new environmental paradigm (NEP) and pro-environmental personal norms (PPN), influence Mongolian college students' self-reported public-sphere pro-environmental behavior (PSPB). The subjects were 1034 Mongolian college students from three large public universities in Hohhot. A structural equation model (SEM) and bootstrapping analyses revealed that: (1) altruistic values have a significant positive influence on PSPB, egoistic values negatively influence PSPB, and biospheric values have no significant influence on PSPB; (2) egoistic values negatively predict NEP and biospheric values positively predict NEP, whereas altruistic values have no direct impact on NEP; (3) NEP has a positive influence on PPN; (4) PPN has a significant positive impact on PSPB; and (5) biospheric and egoistic values have an indirect effect on PSPB through NEP and PPN. The findings provided evidence for the cross-cultural applicability of VBN theory in a Mongolian college student sample. Theoretical and practical implications were discussed, and recommended directions for future research were suggested.

Section: Public-sphere Pro-environmental Behavior (Pspb)mentioning

confidence: 99%

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

Liu

Zou

2018

“…As with green marketing, DfSB focuses on individual behavior change and incorporates psychological, sociological and economic perspectives, drawing on the theory of interpersonal behavior, comprehensive action determination model (CADM) [46], theory of planned behavior [47] and PSS literature [10], and also uses Akrich and Jelsma's work to describe how behaviors are 'scripted' into the design of our objects and surroundings [48]. According to such psychological approaches, new behaviors may be triggered as a result of extrinsic or intrinsic, hedonic or eudaimonic motivations and deliberate or automated decision making [49], and changes to consumer behavior will have the greatest impact when they address several motivating factors simultaneously [17,50].…”

Section: Design For Sustainable Behaviourmentioning

confidence: 99%

Marketing Approaches for a Circular Economy: Using Design Frameworks to Interpret Online Communications

Chamberlin

Boks

2018

Abstract:The Circular Economy has been posited as a solution to the rise of environmental decimation with growing global economic prosperity, by introducing new systems of production, consumption, and disposal. Current literature has explored circular economy business models, such as product service systems (PSSs), and has identified some issues that represent both behavioral barriers and motivating factors when it comes to consumer acceptance of these new models. However, there are few studies that incorporate a marketing and communications perspective on the circular economy or which focus on the ways in which businesses providing circular products or services currently use communications to market their offerings and influence consumer behavior. This paper represents an initial, exploratory study that identifies ten groups of concerns or 'factors' from the literature that affect consumer acceptance of circular value propositions. It then uses two models from the field of design (Dimensions of Behavior Change and Design with Intent) to interpret examples of web communications from four retailers of circular products and services, and to suggest future marketing and communications strategies for use in business and research. It finds that design frameworks can provide a relevant and comprehensive means to analyze marketing strategies and suggest less binary approaches than for instance green marketing.

“…Humanized design serves to acquire and apply knowledge about the interaction between people and the environment and to create products or services that meet emotional and rational demands under design norms [90,91]; this is manifested through form design, elements, and research and development, while considering security, practicality, effectiveness, and emotions [92]. The design and production of home appliances must consider the development and application of technologies that are consistent with the principles and strategies of current eco-design [93,94]. In addition, eco-design accords the same status to environmental concerns as it does to traditional industrial values, such as profit, function, aesthetics, ergonomics, image, and overall quality [95].…”

Section: Cluster Analysismentioning

confidence: 99%

Establishing Design Strategies and an Assessment Tool of Home Appliances to Promote Sustainable Behavior for the New Poor

Nagai

Shih

2018

Abstract:Environmental benefits related to home appliance life cycles depend on how these products are used. Designing home appliances that promote sustainable behavior is an effective way to reduce environmental impacts. This study aimed to increase relevant opportunities for promoting sustainable behavior practices on the new poor through home appliances, which is rarely discussed in the fields of design for sustainable behavior (DfSB) and product design. In particular, relevant assessment tools or indicators are lacking in DfSB, and people's use of home appliances is generally unsustainable. Therefore, repertory grid technology was used to understand the perceptions of the new poor, develop an assessment tool, and construct design strategies for home appliances that promote sustainable behavior. Data were collected from the new poor and from designers. Through cluster and principal component analyses, three strategy types were proposed that corresponded to different product features, suggestions, and guidance. In addition, the effectiveness and potential of an assessment tool were demonstrated using the Wilcoxon rank test. The findings could be used by designers, retailers, and green marketers to propose effective product design programs that promote sustainable behavior of the new poor during product use.