2014
DOI: 10.12816/0006202
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Severity of Problems of Marketing Faced by the Struggling Small Scale Enterprises to Survive : A Study on Selected Industrial Units of BSCIC Industrial Estates of Sylhet Division

Abstract: Small scale industries are suffering most from the marketing problems due to their owners' attitudes, units' capacity, and quality of products along with the scale of production. The researchers analyzed the problems of selected twenty small scale industrial units of various industrial groups of industrial estates of Sylhet division of Bangladesh to get insights of the problem. Primary and Secondary data were used for that research where primary data were collected from selected entrepreneurs by stratified sam… Show more

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