“…However, studies have revealed that SD affects para-social interaction (PSI) (Rubin et al , 1985; Kim and Song, 2016; Ding and Qiu, 2017), which is defined as the unilateral connection between Internet celebrities and their followers (Wang et al , 2015). Researchers have suggested that SD facilitates mutual understanding, decreases conflict, and increases intimacy (Russell, 1990); furthermore, it assists in the formation of interpersonal relationships (Dutton et al , 2019). Although Internet celebrities operate on interactive SNSs, where PSI has become an increasingly salient feature (Venus and Aziz, 2019), research on PSI has typically been focused on non-interactive media, such as television or radio (Wulf et al , 2021).…”