Sex, Booze and Fags: Masculinity, Style and Men's Magazines

The Fallible Phallus: A Discourse Analysis of Male Sexuality in a South African Men's Interest Magazine

“…In South Africa, two popular men's magazines, Men's Health and FHM, were launched comparatively later in 1997 and 1999 respectively (Naspers, 2006). Earlier magazines targeted at men focused on hobbies (such as fishing or cars), rather than being about men themselves (Edwards, 2003). Gill (2003, p. 43) speculated that the creation of men's lifestyle magazines may be problematic because men 'lacked self-consciousness about their sex', and there was uncertainty as to whether men would buy a magazine that dealt with being a man, men's fashion, and men's issues.…”

“…It has been argued that these magazines were a response to the dilemma of reconstructing masculinities and provided clarity on what it means to be a man, since the magazines reflected a variety of versions of masculinity, and sometimes contested and negotiated the meanings of these masculinities (Benwell, 2003). However, it is unclear whether these magazines have responded to the demands of men, whether they were merely commercial initiatives, or how the magazines have affected men (Edwards, 2003).…”

Portrayals of Caring Masculinities in Fiction Film: The Male Caregiver in Still Mine, Intouchables and Nebraska.

“…Thus, this new focus on care constructs masculinities associated with it, and at the same time discourses of masculinity redefine notions of care. The value of care was part of hegemonic masculinity in the 70s, with the emergence of the "nurturer" and "caring man" but these figures disappeared later in favour of more hedonistic models and "new laddism" (Beynon, 2002;Gill, 2003;Edwards, 2003). However, in the same way that masculinities are multiple and diverse, the male caregivers appearing in Intouchables, Nebraska and Still Mine are so too: each film constructs a different configuration of the traits of caring masculinities.…”

“…Both models of the 'new man' -the caring and the narcissistic -united in an undetermined and generalized "new man-ism" stood strong through the whole decade (Beynon, 2002). During the 1990s they were complemented by a "laddish" masculinity, a new kind of hedonistic, misogynous, rude, promiscuously heterosexual man, who is typically a sports fan and heavy drinker who does not hide his anti-feminist ideas (Gill, 2003;Edwards, 2003). The figures of the "new man" and the "new lad" currently co-exist in Western societies, the latter mainly being an ironic backlash against both the narcissistic and caring variants of the new man.…”

“Kasların Efendisi”: Men’s Health Dergisinde fitness söylemi

“…Edwards'a göre iyi giyimli, şık ve stil sahibi bir erkeğin cinselliğine, eşcinsel ya da efemine olabileceğine dair soru işaretleri oluşmaktadır (Edwards 2003). Esasen modern Batı'da uzunca bir süre "gerçek erkek", steorotipik olarak nasıl göründüğüne dikkat etmez; o sadece üzerine bir şeyler giyerken, kendini sunmak uğraşısı kadınlara aittir.…”