Sex guilt and males' preference for reading erotic magazines.

Ethical Requirements for Research on Human Sexual Behavior: From the Perspective of Participating Subjects

“…While 95% of the total sample felt that the waiting room deception was an integral part of this experiment, 97% suspected that the procedure was a ruse. T h e latter finding is very different from the Schill and Chapin (1972) study which reported that 100% of their sample was unaware of being observed. This discrepancy may be a function of differences in sample characteristics or an indication that the naive, unsuspecting introductory psychology student is a person of the past.…”

“…After signing this statement, subjects personally put their own informed consent form in a cardboard box which was placed away from all subjects and experimenters. Each subject then took part anonymously in four separate experimental procedures: ( 1) sexual stimulation which involved completing the Mosher sex guilt scale and the Heterosexual Behavior Assessment inventory, reading an erotic story, then reporting affective sexual reactions to it; (2) magazine viewing which involved observation through a one-way mirror of whether subjects read sexual or neutral magazines (Schill & Chapin, 1972); (3) word association which involved the double-entendre words; and (4) reproductive information which tested subjects' ability to retain information about reproduction, following brief exposure to the material (Schwartz, 1973).…”

“…T h e present investigation utilized a series of actual procedures selected to represent published research on human sexual behavior as a means of establishinga direct approach (via a postexperimental questionnaire) to generalizing about ethical standards for this area of study. T h e experimental measures and conditions and the published research suggesting the use of these measures and conditions were as follows: a questionnaire about past sexual experiences (Bentler, 1968a(Bentler, , 1968bMosher 8c Cross, 1971); a personality measure of sexual attitudes ; Mosher, 1966); an erotic story (Abramson, Repczynski, & Merrill, 1976; Abramson & Shavelson, Note 1 ; Mosher & Greenberg, 1968); a measure of sexual arousal to the erotic story (Abramson, Goldberg, Mosher, Abramson, 8c Gottesdiener, 1975; Mosher & Abramson, in press); time spent reading sexually explicit magazines (Schill & Chapin, 1972); responses to double-entendre words (Galbraith & Mosher, 1968); and retention of information on reproductive biology (Schwartz, 1973). The questionnaire about past sexual experiences and the personality measure assessing sexual attitudes were included to allow a comparison between this investigation and that of Farr and Seaver (1975).…”

Attention and Self-Regulation

“…Sex guilt is typically defined as a tendency toward self-mediated punishment for violating internal standards that concern sexual behavior (e.g., Mosher & Greenberg, 1969). It isn't that people high in sex guilt fail to become aroused by erotica, simply that they subsequently feel guilty about having allowed themselves to have that experience (Mosher & Greenberg, 1969;Ray & Walker, 1973;Schill & Chapin, 1972). Gibbons (1978) reasoned that enhanced self-focus during exposure to erotica would cause persons to report reactions to the sexual material that were more in 154 8.…”

Not intending but somewhat willing: The influence of visual primes on risky sex decisions

“…That BW could be more malleable among low‐BI individuals is consistent with two findings in the personality literature: First, when given a choice, high sex‐guilt men avoid looking at sexually attractive stimuli more than low sex‐guilt men (Love, Sloan, & Schmidt, ; Schill & Chapin, ); second, when required to look at sexually attractive stimuli, high sex‐guilt men report equivalent amounts of sexual arousal as low sex‐guilt men (Gibbons & Wright, ; see Christopher & Roosa, , on the association between sex‐guilt and sexually conservative behaviours). Together, this literature converges to suggest that sexually conservative men may not engage in casual sex because they have avoided thinking about the possibility.…”