This paper examines female and male sex role orientation, with emphasis on the structural correlates of sex role altitudes. Based on a random sample of college students, the data on roles of both sexes along four dimensions of sex role orientation reveal that women more than men are nontraditional in sex role ideologies. Structural characteristics such as socio-economic status of parents, demographic and family composition predict more of the variation in the sex role orientation of men than of women. For women, the processes through which attitudes emerge may be related to exposure to nontraditional standards and values rather than related to the effect of their structural characteristics while men are influenced by structural characteristics. These data suggest a role sharing model for women, where opportunities and responsibilities between the sexes are shared, but for men, the data support a degree of sex role differentiation.Several recent studies focused on the correlation between various social psychological traits, social characteristics, and sex role attitudes (Ferber and Huber, 1975;Mischel, 1974;Hesselbart, 1975;Steinmann and Fox, 1970;Sterrett and Bollman, 1970;Meier, 1972). These studies show that males and females differ in sex role attitudes, but the data seldom are analyzed with respect to specific dimensions of sex role orientation. The purpose of this study is to explore female and male attitudes about sex roles and to examine the factors which contribute to the variation in sex role orientation.Three features distinguish this study from others. The measures of sex role attitudes represent specific aspects of orientation intended to tap dimensions of attitudes relevant to behavior. The roles of both sexes as perceived by each sex are analyzed. And most importantly, the attitudinal items are presented in the nontraditional or neutral sense taking into account the presumable changing status of the sexes.There are two conceptualizations of the sex role attitude continuum. One strategy, rather popular until very recently, is to conceive of equality versus inequality, where the focus is generally on female roles (Meier, 1972;Lipman-Blumen, 1972;Bayer, 1975) because conceptualization of modernity refers to accepting women with men in the work sphere whereas at the other end of the continuum traditionalism places women in the home.The other strategy involves a continuum with dichotomous differentiation and typing of sex roles on the basis of sex at one axis and lack of such a distinction at the other end of the continuum (Rebecca et al., 1976;Brogan and Kutner, 1976;Lipman-Blumen, 1973;Chafe, 1972;Osmond and Martin, 1975;Brogan and Kutner, 1976). That conceptualization takes both sexes into account and is based on a sex role continuum involving lesser or greater degrees of sex differentiation and sex typing. Traditional sex roles arc defined as those based on polar dichot-01979 by The Sociological Quarterly. AH rights reserved.