Sex role stereotypes on children's TV in Asia a content analysis of gender role portrayals in children's cartoons in Hong Kong

Chu, Donna; McIntyre, Bryce T.

doi:10.1080/08824099509362058

Cited by 18 publications

(7 citation statements)

References 5 publications

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“…In this connection, a study of children's programming and commercials (Signorielli, 1990) revealed that women have continued to be underrepresented on TV and are portrayed in stereotypically traditional roles. The same trend was found in a recent study, which indicates on television, males characters are depicted as strong, aggressive, and rough, whereas females are beautiful and delicate (Chu & McIntyre, 1995). This suggests that stereotypical gender socialization persists in the contemporary era.…”

supporting

confidence: 82%

The Impact of Evaluation Procedure on Occupational Sex-Typing at Different Educational Levels

Kulik

1999

Journal of Career Assessment

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This article examines the impact of two evaluation conditions on sex-typing of occupations in Israel: "vague instructions" (no specific criterion for assessing gender-based occupational stereotypes), and "gender-related capabilities" (i.e., gender attributes perceived as essential for practicing an occupation). The sample consisted of 614 respondents from four different educational groups: junior high school students, high school students, university students, and teachers. Sex-typing was examined according to three occupational categories: "feminine," "masculine," and "gender neutral," reflecting the representation of the genders in each field in Israel. On the whole it was found that in the "gender-related capabilities" condition respondents expressed less sex-typed perceptions of occupations than in the "vague instructions" condition. In addition, the findings revealed that the university students expressed less sex-typed perceptions than the other education groups in both evaluation conditions. Regarding the impact of gender, the female respondents were generally less sex-typed than the males regardless of evaluation condition. Several practical recom mendations are provided in an attempt to counteract sex-typing of occupations at different educational levels.

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confidence: 82%

The Impact of Evaluation Procedure on Occupational Sex-Typing at Different Educational Levels

Kulik

1999

Journal of Career Assessment

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“…A stereotype exists when actions are thought of as simply masculine or feminine and tend to be resistant to change (Abercrombie, Hill, & Turner, 1988;Basow, 1980). That children's television represents the genders in stereotyped roles is well established (Barcus, 1983;Chu & McIntyre, 1995;Durkin, 1985;Grusec & Brinker, 1972;Signorielli, 1991;Thompson & Zerbinos, 1995).…”

Section: Theories Of Gender and Race/ethinicitymentioning

confidence: 96%

Gender and Racial Representation in Children’s Television Programming in Kuwait: Implications for Education

Al-Shehab

2008

soc behav pers

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An examination was carried out of television programs made for children and also television programs that involved children, regardless of their intended audience. The aim of the study was to determine the effects of these programs in terms of gender and race representations and stereotypes. A content analysis was run on segments from two television channels, the Kuwait national channel and the Egyptian satellite channel. Findings are given and discussed against a rich background of research in this area, and conclusions and implications for education are presented.

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“…It is, therefore, worrisome that previous research has revealed that females are grossly underrepresented in children's programming (Aubrey & Harrison, 2004;Chu & McIntyre, 1995;McMillin et al 2008;Sternglanz & Serbin, 1974). This figure reflects poorly on claims that women today are on an equal footing as men in various aspects of life.…”

Section: Learning About Gendermentioning

confidence: 70%

Kids’ TV Programming in India: A Comparison of Gender Representation in Imports versus Locally Produced Programmes

Rozario¹,

Masilamani²,

Arulchelvan³

2017

AJMMC

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Sex role stereotypes on children's TV in Asia a content analysis of gender role portrayals in children's cartoons in Hong Kong

Cited by 18 publications

References 5 publications

The Impact of Evaluation Procedure on Occupational Sex-Typing at Different Educational Levels

The Impact of Evaluation Procedure on Occupational Sex-Typing at Different Educational Levels

Gender and Racial Representation in Children’s Television Programming in Kuwait: Implications for Education

Kids’ TV Programming in India: A Comparison of Gender Representation in Imports versus Locally Produced Programmes

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