In recent years, the study of language, gender and sexuality has become increasingly global, multiracial, intersectional, crosslinguistic and queer- and trans-inclusive. The year 2019 continued this trajectory with a wave of research interrogating normativities, both among the speakers under analysis and among the researchers doing the analysing. While the analysis of linguistic practice has allowed language and gender scholars to probe the ways speakers normatively construct and ideologise the prototypical man, woman, gay person and transgender individual, theoretical and methodological advances in 2019 have also invited scholars to interrogate what is considered the prototypical study of language and gender. Interrogating normativities among both speakers and researchers has allowed for theoretical and methodological advances that paint a fuller picture of the multifaceted and context-specific relationship between language, identity and speaker agency.