The reduction potentials (E Red ) of 30 N-(phenyl-ethylene)-anilines (XArC(Me)=NArY) were determined, and the effect of substituents on E Red was investigated. During the reduction process, a molecule obtains an electron to form a radical anion; the electron distribution is somewhat similar to that of the excited state. Therefore, the substituent effect cannot be described thoroughly only with Hammett parameter, which is a classic descriptor for electronic effect of substituent in ground state. Excited-state substituent constant σ ex cc was employed as a structural descriptor characterizing the stability of radical anion. The performances of quantitative structure-reduction potential relationship model can be largely improved by introducing excited-state substituent constant σ ex cc to the model, which has been confirmed by the investigations of reduction potentials of disubstituted N-benzylidenebenzenamines, aryl-substituted acetophenone azines, and 1-substituted naphthalenes. It is indicated that the excited-state substituent effect is very important to the correlation of reduction potentials of Schiff bases.