“…tal media impact specific courses, the creative process, or how to incorporate digital media into the classroom. Among the works primarily emphasizing instruction and curricula include Beard and Tarpenning's (2001) early attempt to incorporate digital video into creative courses, Martin's (2002) examination of the media planning course, Gould's (2004) proposal of an online advertising writing course, Johnson and Jones's (2010) article on the creative process as executed in a variety of digital media and Robbs' (2010) study of creative executives. Works mainly focusing on the use of online and digital media to enhance advertising and PR classroom instruction include the contributions of Everett, Siegel and Marchant (2000), Frisby (2000), Grau (2007), Hachtmann (2006), Duke (2009), Wood, Wetsch, Solomon and Hudson (2009), Caravella, Ekachai, Jaeger and Zahay (2009); and Eckman (2010).…”