“…By the same token, displays of 'undesirable' behaviour (say, passivity), when met with a withdrawal of deference, induce shame, creating a strong emotional backpressure towards conformity with the group norm (Jacoby, 1996;Scheff, 1990Scheff, , 1997Tangney and Dearing, 2002). This type of emotional reward/punishment system has also been linked to the production of self-confidence and self-esteem (Gilbert, 1998;Jacoby, 1996) and seems likely to influence persistence in particular behaviours. For central participants, therefore, 'being active' is likely to become a defining feature of group membership and personal identity and, hence, a key goal of motivated behaviour (Goss, 2005a(Goss, , 2005b.…”